Personal Branding and the Job Hunt

On Tuesday, we’ll start talking about jobs, personal branding and how to land that first gig. Skim/read this “Superpowers” report about the expectations of modern media employers. Peruse the Journo Salary Sharer to see how much reporters make around the country. Check out this Dallas Morning News graphic about the social résumé and Poynter’s 10 Ways to Make Your Journalism Job Application Better Than Anyone Else’s. And if this class has intrigued you about job opportunities related to audience engagement, read this Digiday piece about the evolving job duties of social media editors and/or this recent Columbia Journalism Review piece — you may recognize one of the sources. 🙂

Your homework (5 points) is to email me, answering/reacting to one of the following questions by 11:59 p.m. Monday:

  • What was the most memorable advice you took away from any of these readings?
  • Browse through some of Batsell’s favorite journalism job listings below. What trends/patterns do you see in what employers are looking for?

JOB/INTERNSHIP LISTINGS:
JournalismJobs.com
Poynter.org’s searchable job database
Mashable jobs
MediaBistro jobs
DFW Communicators Job Bank
Negotiating tips

News as Conversation

My book, Engaged Journalism: Connecting With Digitally Empowered News Audiences (Columbia University Press, 2015) examines the changing relationship between journalists and the audiences they serve. I’m eager to hear your reactions. For Tuesday’s class, please read Chapter 2: News As Conversation (the PDF is on Canvas under “Files”). By 11:59 p.m. on Monday, Sept. 11, post a reaction of 100 to 200 words as a comment on this post addressing the following question: How (if at all) did the chapter change the way you think about the role the audience plays in the journalistic process? For full credit, cite specific examples from your own reading of the chapter, as well as your own observations and experience. It’s not acceptable to piggy-back on your classmates’ answers without reading the chapter yourself. This assignment is worth 10 class participation points.

Twitter’s power as a journalistic tool

For class on Tuesday, Aug. 29: After reading the assigned portions of Briggs in Ch. 2, post a 100-to-150-word comment on this post answering this question: How did the reading change the way you think about how you use (or don’t use) Twitter as a tool for journalism and/or your career goals? Be honest and specific. This is worth 5 class participation points and is due no later than 11:59 p.m. Monday, Aug. 28.

Meet Your Professor

Welcome back to SMU, and welcome to Digital Journalism! I look forward to navigating the digital jungle with you this semester.

Here’s a short self-profile I produced for the Video Journalism Movement soon after I started teaching at SMU. Since then, I’ve spent a lot of time visiting newsrooms to conduct research on how audience engagement is changing journalism as well as best practices in the business of digital news.

I also invite you to follow me on Twitter and Instagram, as well as our still-developing class Twitter list.