This course serves as your humble guide to the rapidly changing universe of digital news. Media careers in the 21st century require an audience-aware mindset in which journalists and all media professionals must possess a versatile set of multi-platform reporting skills and fluency in social media while also upholding the timeless journalistic standards of news judgment, accuracy, fairness and truth.
Convergence and interactivity are the prevailing reality in today’s media workplaces, and you will get a strong dose of both in this course. You will learn how to use social media as a tool for audience engagement and self-promotion; gain an understanding of basic Web analytics; try your hand at real-time reporting through live blogging and tweeting; become proficient in the basics of HTML code; shoot and edit digital photos; gather and edit audio to produce multimedia projects and NPR-style audio segments; and create or optimize your own portfolio website as a first step in establishing a sophisticated personal brand. You will create high-quality, multi-platform news content and develop a professional digital presence while practicing the core values that, even in a changing media landscape, remain the industry’s bedrock standards.